The announcement came after Motul signed a two-year oil partnership, functioning as the official lubricant partner for the championship series in both 2017 and 2018. The first event they will participate in kicks off this May.
Borne from a passion for providing high-quality, expertly designed and developed lubricants of all varieties to consumers and organizations worldwide, Motul is constantly looking for international partnerships that give them the opportunity to showcase the technological benefits of their products.
“We are thrilled we can associate Motul with the CRC and reach its very exciting reach of new consumers and fans.” said Guillaume Pailleret, President of Motul North America. “Motul has a passion for Canada, and for Rally; we are thrilled to be part of the CRC, and to support the Subaru factory team SRTC.”
"We are really pleased to be announcing Motul as the official lubricant partner of the Canadian Rally Championship. Motul have a long history in motorsport and we look forward to having the Motul brand associated with the CRC”, says John Hall, President of the Canadian Association of Rallysport. “For competitors that want the very best in high performance fluids, or for fans that expect the same level of lubricant performance as the racers, Motul is the clear choice”.
Motul finds this Canadian series partnership to perfectly complement their activity as the official sponsor of the factory Subaru Rally Team Canada (SRTC). CRC presents the opportunity for the SRTC to demonstrate the technical strengths of Motul’s engine oils and lubricants.
“Partnering with both the SRTC and the Canadian Rally Championship will present the North American Motul operation with invaluable exposure to rally participants and fans,” said Li-Jay Chu, the Communications & Activation Manager for North America.
The Canadian Rally Championship presented by Subaru is a seven-round rally series held nationwide. The season extends year round, from the snow and ice covered roads of Quebec in February, onto slush, mud and gravel through spring, summer and fall in British Columbia, Quebec and Ontario, the season wraps up on the snow covered roads of British Columbia in December. The Canadian Rally Championship is televised and airs on TSN and RDS across Canada. Rally competitors compete on closed roads in a variety of production based cars. The Canadian Association of Rallysport (CARS) is the official sanctioning body for rally in Canada and is affiliated with ASN Canada FIA. For more information on the Canadian Rally Championship, or to view their 2017 scheduled events, visit: https://carsrally.ca/.
Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motultech activity.
Motul is also recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.
Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports.
Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance Series, Dakar, Motul Petit Le Mans, Le Mans Classic, MotoGP, World Superbike, MotoAmerica, AMA Flat Track, World MX, FIM Endurance World Championship, IOM TT, MOTUL FIM Ice Speedway Gladiators World Championship, Roof of Africa and score of others.