The past year ushered in a number of developments for this company, which opened two new franchises - in the Bas St-Laurent and Gaspésie regions - and relocated its Mauricie outlet to new premises in Shawinigan. H Grégoire's regional implementation strategy, intended to better serve its customers, has culminated in a network of 10 superstores in Quebec as well as the set-up of one in Doral (Miami), Florida. And even more expansion plans are in the works!
"We successfully introduced the franchise concept in 2009, and the popularity of this business model has greatly exceeded our early objectives," explains Pedro Lopez, Principal Director of Franchise Operations and Development with H Grégoire. "Bolstered by our positive experience, which led to the opening of four new franchises - in the Saguenay, Estrie, Gaspésie and Bas St-Laurent regions - we are now looking to strengthen our regional presence and set up franchises in Northern and Western Quebec. On this note, our company has also started work on breaking into the Ontario and Western Canada markets, as well as the Maritimes. Greg Hairabedian, our President and Founder, is also planning to build a second Florida superstore, in Pompano. Our objective: a total of 15 superstores by 2015."
"Our franchise owners are extremely successful in their respective markets, since they are well-known in their local communities and really do care deeply about the success of our banner at that level," added Claude Sincennes, Executive Vice-President at H Grégoire. "The H Grégoire brand, which has come to represent selection and quality, enjoys huge credibility in consumers' eyes. Over the past 20 years, customer loyalty has always been a central tenet of our business, and we're looking to capitalize on this strength so we can develop and break into new markets, thus improving the visibility of our brand."
20 years in business - for H Grégoire, it's something to celebrate!
The company's employees, partners and suppliers came together to celebrate, with much fanfare, this pivotal date in H Grégoire's history, and a number of promotions, contests and activities were launched to mark the occasion. "We have presented a variety of initiatives in order to engage our customers and the general public, and a number of prizes - generous ones at that! - are available to be won," stressed Michelle Therrien, Vice-President, Marketing at H Grégoire. "Our spokespersons, David Desharnais and Dave Lévesque, will also be involved by going out and meeting with our customers. It's our way of thanking all those who place their trust in us and, in their own way, are ambassadors for our brand."
About H Grégoire - Canada's Car Superstore
Founded in 1993, H Grégoire - Canada's Car Superstore, the leading specialist in pre-owned vehicle sales, has risen to the top of its domain in Quebec in record time. The company enjoys a prized reputation for the best customer/sales representative relationship, and is pursuing expansion through its pricing, the varied scope of its products and the quality of its vehicles and service. H Grégoire has invested more than $75 million so far and generated more than 500 direct and indirect jobs. The company now owns 11 car superstores, including the first one in St-Eustache, which also houses its head office, as well as others in Laval, Montreal, Carignan, the Mauricie (Shawinigan), Saguenay (Chicoutimi) and Estrie (Magog) regions, Quebec City and the Bas St-Laurent (Rimouski) and Gaspésie (New Richmond) regions, along with another location in Doral (Miami), Florida.
From: H. Grégoire
For further information:
Mégacentres H Grégoire
450 472-7272, ext. 182