Anthem Media Group Inc. announced today a partnership with Lucas Oil Products to bring the rapidly growing network MAVTV to Canada.
"Lucas Oil Products' rich history is embedded into the very fiber of the motorsports industries and I can't think of any other company I would be more confident to partner with than Lucas Oil Products and to bring their dedicated motorsports network MAVTV to fans across Canada," said Leonard Asper, CEO of Anthem Media Group Inc.
"The interest in MAVTV programming in Canada has been overwhelming" said Bob Patison, President of MAVTV. "Over the past year, I have been receiving a steady stream of emails from Canadian motorsports fans asking for MAVTV. Partnering with Anthem Media Group will now make this possible. Anthem Media Group is well established and well positioned to advance this exciting opportunity."
MAVTV features exclusive automotive/motorsports programming such as The Dave Despain Show, Full Custom Garage, Stacey David's GearZ and Speed Sport hosted by Ralph Sheheen in partnership with National Speed Sports News and more.
MAVTV Canada will also benefit from Lucas Oil Products' production studios that produce and promote over 300 hours of programming each year with such events as Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Off Road Racing Series, Lucas Oil Chili Bowl Nationals along with live broadcasts of both the 250 and 450 classes opening motos for the entire 12-round Lucas Oil Pro Motocross Championship - sanctioned by AMA Pro Racing.
MAVTV Canada will be based out of Anthem Studios in Toronto, Canada.
Media entrepreneur and Fight Network founder Mike Garrow will oversee the rollout and launch of MAVTV Canada, working with Anthem's technical and production teams.
"I am incredibly excited about this opportunity to work with MAVTV and build this brand into a must-have service in the Canadian market," said Mike Garrow. "Lucas Oil products have always been true to its customers in giving them the best in class products, and MAVTV is a shining example of that. I look forward to connecting with all the gear heads across the country in making MAVTV Canada their home for all things motorsports."
About Anthem Media Group Inc.: Anthem Media Group Inc. is a global leader in operating targeted specialty television channels on linear, digital and mobile platforms with offices and studios in New York, Toronto and Los Angeles. In addition to Fantasy Sports Network, Anthem's portfolio includes RotoExperts.com, a leader in fantasy sports content, Fight Network, the world's premier combat sports channel now broadcasting in the U.S., Canada and over 30 other countries, as well as significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S. available in over 40 million homes. Anthem also owns SportsGrid.com, a leader in general sports entertainment commentary, and DailyRoto.com, the most comprehensive and far-reaching daily fantasy sports website.
About MAVTV: Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports, that includes prestigious events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and NHRA Drag Racing. But MAVTV goes far beyond the national mainstream events and also covers multitudes of grassroots series' from across the globe: Drag boats, sprint boats, drag racing, pro pulling, rally racing, drifting, dirt racing, ice racing and everything in between.
MAVTV also knows you don't have to be a race fan to be an automotive enthusiast, which is why we have developed a package of automotive reality and custom build shows that is truly second to none. If it has a motor it's on MAVTV... MAVTV is THE motorsports network.
About Lucas Oil Products: Lucas Oil Products, Inc., is the world leader in the production of high performance oils, fuel treatments and problem solving additives with the largest variety of shelf products of any oil company in the United States. Lucas Oil's premium formulations are marketed worldwide and retail at more than 40,000 auto parts stores across the nation and at virtually every truck stop in America.